Fernando Bellese
Marketing & Sustainability
JBS Couros
Fernando Bellese works as Marketing and Sustainability Manager in JBS Couros since 2011. He has a MBA from The Federal University of Uberlândia in Brazil and a Masters in Tourism, Environment and Development from King´s College - London. With more than 10 years of experience in the leather industry, Fernando has participated in different Marketing and Sales projects focused at the international leather industry.
Fernando has also been engaged actively in different national and international initiatives such as Leather Naturally, Leather Working Group, the Brazilian Roundtable of Sustainable Livestock and the Brazilian Special Commission for the Research of Sustainable Leather Production Processes, participating directly in important discussions involving the worldwide leather industry about innovation, supply-chain, traceability, carbon footprint, environment, transparency, animal welfare and the promotion of leather globally.