5.1 The Licensee shall use the Trade Marks in the form stipulated by the Licensor and shall observe any reasonable directions given by the Licensor, from time to time, as to colours and size of the representations of the Trade Marks and their manner and disposition on the Products and their containers, packaging, labels, wrappers and any accompanying leaflets brochures or other material, and in any advertising material prepared by the Licensee for the Products.
5.2 Whenever the Trade Marks are used by the Licensee they shall be accompanied by wording to show that they are registered trade marks (or as the case may be, trade marks) used by the Licensee with the permission of the Licensor; the terms of such wording and its placing shall be as reasonably requested by the Licensor, from time to time.
5.3 If required by the Licensor, the Licensee shall submit designs for the Products and of all printed materials using the Trade Marks to the Licensor for approval as to the manner and the context of the intended use of the Trade Marks and shall not make use of any such designs or materials until they have been approved by the Licensor which approval shall not be unreasonably withheld. The Licensee shall however be responsible for ensuring that all other requirements relating to labelling, packaging, advertising, marking and other such matters are complied with.
5.4 The use of the Trade Marks by the Licensee shall at all times be in keeping with and seek to maintain their distinctiveness and reputation as determined by the Licensor, and the Licensee shall forthwith cease any use not consistent therewith as the Licensor may reasonably require.
5.5 The Licensee shall not use any mark or name confusingly similar to the Trade Marks in respect of any goods similar to the Products.
5.6 Nothing contained in this Agreement shall entitle the Licensee to use the Trade Marks as part of any corporate business or trading name or style of the Licensee.